Business Digitisation

 

Chapter 1: Introduction

Digital transformation (DT) has taken place in the hotel industry, and companies have shaped the experience of the customers. DT is applied in the tourism industry and AI, and IoT and these have helped in the seamless experience giving. Smart travel and smart destination choosing are becoming easier through the application of DT in business (UN Tourism, 2025). Accor Hotel is a leading hospitality group in the world, and a team of over 360,000 has been dedicated to the work process. The company has over 45+ brands with 5700 hotels, and this brand has tailored new travelling ways in this industry. Diverse experience is given to the customers, and expectations of the guests are followed by Accor (Accor Group, 2025). On the contrary, Travelodge is a UK-based hotel chain and it has branches all over the UK, Ireland and Spain, and different rooms are available in every major city. In the UK, it has almost 600 hotels and 47000 rooms, and guests are able to find hotels through a map (Travelodge, 2025). This study will focus on the main innovative digital tools used by companies for a better customer experience. Challenges in the DT process and stakeholders' perspectives are going to be discussed in this section.

Chapter 2: Key Digital Innovations

Accor’s digital tools

AI

AI is used by Accor to continue the work process properly, and it helps to provide a better customer experience. AI helped Accor to generate more content, and scale-based content is generated in the business. AI helped Accor to become smart, and it learned better about the clients. VivaTech 2025 is the key solution of the company that helped it to enhance more innovations in the industry. AI innovation also helped in the generation to reduce food waste, and predictive stock management also became easier. Kitchen operations are also easily completed through an AI application in the business of Accor (Accor Group, 2025b).