Business Digitisation
Chapter 1: Introduction Digital transformation (DT) has taken place in the hotel industry, and companies have shaped the experience of the customers. DT is applied in the tourism industry and AI, and IoT and these have helped in the seamless experience giving. Smart travel and smart destination choosing are becoming easier through the application of DT in business (UN Tourism, 2025). Accor Hotel is a leading hospitality group in the world, and a team of over 360,000 has been dedicated to the work process. The company has over 45+ brands with 5700 hotels, and this brand has tailored new travelling ways in this industry. Diverse experience is given to the customers, and expectations of the guests are followed by Accor (Accor Group, 2025). On the contrary, Travelodge is a UK-based hotel chain and it has branches all over the UK, Ireland and Spain, and different rooms are available in every major city. In the UK, it has almost 600 hotels and 47000 rooms, and guests are able to find...